Zack Pelzel

Founder & President

In 2008, Zack Pelzel set off on a 200-mile, 19-day trek in the Sierra Nevada backcountry. Record-breaking snowfall and freezing weather made for a grueling trip, exacerbated by inadequate supplies and finding himself occasionally lost in the wilderness. Rising despair would eventually give way to calm well-being by connecting with nature’s cadence: the sunset/sunrise sleep/wake cycle, drinking fresh mountain stream water, breathing tree-purified air, and grounded in the earth’s natural electrical energy.

Pelzel’s experience in the Sierra wilderness, coupled with inspiration from Stephen Rogers at Shen-Life, ultimately underscores The Purified Home’s Four Pillar Philosophy—the harmonizing health benefits of clean air, fresh water, balanced light, and a natural electrical environment. As Founder and driving force behind the groundbreaking company, Pelzel is uniquely qualified to command the home purification process, leveraging extensive experience in the building industry, a career as a professional athlete, and five years of research and clinical practice to earn his Master’s degree in Acupuncture & Oriental Medicine. His fully integrated approach to home health is key for identifying issues that compromise our well-being and for aligning ancient holistic principles and modern science to offer healthy solutions.

“The Purified Home is fueled by our passion for living a more healthful, happy life, says Pelzel. “Our mission is to provide the best opportunity for the optimal health of our clients by bringing their living environments into harmony with nature.”

Dustin Freidlander

HVAC and Indoor Air Quality Division Lead

Growing up with a fascination for how things work, Dustin has always been drawn to the technical and mechanical. His career in the HVAC trade began with a focus on service and technical precision, fine-tuning systems for performance and reliability. After meeting Zack, Dustin’s eyes were opened to the healthy home aspects of HVAC—an entirely new perspective that went beyond mechanics to include the well-being of the people living in the space. Now blending his technical expertise with a passion for improving indoor environments, Dustin is dedicated to creating HVAC solutions that optimize comfort, efficiency, and health. Outside of work, he channels his love for engineering into his passion for cars, always exploring new ways to push performance and innovation.

Dustin Freidlander

HVAC and Indoor Air Quality Division Lead

Growing up with a fascination for how things work, Dustin has always been drawn to the technical and mechanical. His career in the HVAC trade began with a focus on service and technical precision, fine-tuning systems for performance and reliability. After meeting Zack, Dustin’s eyes were opened to the healthy home aspects of HVAC—an entirely new perspective that went beyond mechanics to include the well-being of the people living in the space. Now blending his technical expertise with a passion for improving indoor environments, Dustin is dedicated to creating HVAC solutions that optimize comfort, efficiency, and health. Outside of work, he channels his love for engineering into his passion for cars, always exploring new ways to push performance and innovation.

William Holland

Chief Electrical Contractor

William is a seasoned EMF Consultant and subject matter expert with over 30 years of practical experience.  He is a licensed Electrical Contractor specializing in EMF detection, evaluation, and mitigation. William brings a wealth of knowledge and expertise to The Purified Home. Known for his integrity and commitment to excellence, William is dedicated to providing the best in industry solutions for our clients.

William, a lover of nature, knows the calm comfort of Earth’s natural EMF which resonates in harmony with our body’s own electromagnetic fields.  He also understands that when man-made EMFs are introduced into an environment, they have profound negative impacts on our physical, mental, and emotional states.

As our in-house expert on EMF mitigation, wiring error diagnoses and repair, dirty electricity, magnetic field, electric field, and radio frequency mitigation, William ensures that every home he works on is safe, healthy, and free from harmful toxins. His cutting-edge approach to new construction electrical consulting sets him apart as a master of his trade, guiding clients towards creating conscious, cleaner, and life-enhancing living environments.

Max Gomez

Water Filtration and Plumbing Division Lead

Max is a 6 year service and repair plumber with an expertise in whole house water filters, RO systems, water heaters and drain cleaning. Max is a detail-oriented technician that has a deep dedication to quality service and installation, teaming up with Zack to provide top notch customer service and quality work.

Max Gomez

Water Filtration and Plumbing Division Lead

Max is a 6 year service and repair plumber with an expertise in whole house water filters, RO systems, water heaters and drain cleaning. Max is a detail-oriented technician that has a deep dedication to quality service and installation, teaming up with Zack to provide top notch customer service and quality work.

Sarah Cheek

Operations Director

Sarah, a seasoned nurse and entrepreneur with over 20 years of experience, takes the lead in orchestrating the operations at The Purified Home. Sarah is dedicated to helping families create healthy living spaces that promote optimal well-being. Drawing on her expertise in medical care, customer service, and business operations, Sarah brings a unique blend of skills to the company. Her years of experience supporting businesses in delivering top-notch customer service and implementing operational effectiveness have equipped her with the knowledge and tools to ensure that The Purified Home exceeds expectations in providing seamless service to create a healthy living environment for our clients.

As a wife and mother of three boys, Sarah understands the importance of creating a purified home environment for her own family and is committed to helping others do the same. With her passion for health optimization and her unwavering dedication to excellence, Sarah is leading operations for The Purified Home in its mission to make homes healthier and align them with nature for the betterment of all who reside within.

Chris Duffy

Director of Sales & Marketing

Chris brings both leadership and passion to his role at The Purified Home. He’s dedicated to understanding the unique needs of every client and offering solutions that make an impactful difference in their quality of life. He takes time to understand each household’s concerns, educates them on their options, and ensures they feel supported every step of the way. His approachable style and clear communication make complex issues easier to navigate, giving our clients confidence and peace of mind in their decisions. With every interaction, Chris’s goal is not just to provide a service, but to empower families as they create healthier living environments.

Chris also plays a key role in shaping the company as we grow, always with client well-being in mind. His 30+ years of leadership experience help align business growth with our mission of creating healthier homes for our clients. By strengthening our team and refining our processes, he ensures that the company can expand responsibly while keeping personalized care and trusted service at the heart of everything we do. With his guidance, The Purified Home is growing in ways that allow us to better serve every client, while broadening our impact in homes across the country.

Chris Duffy

Director of Sales & Marketing

Chris brings both leadership and passion to his role at The Purified Home. He’s dedicated to understanding the unique needs of every client and offering solutions that make an impactful difference in their quality of life. He takes time to understand each household’s concerns, educates them on their options, and ensures they feel supported every step of the way. His approachable style and clear communication make complex issues easier to navigate, giving our clients confidence and peace of mind in their decisions. With every interaction, Chris’s goal is not just to provide a service, but to empower families as they create healthier living environments.

Chris also plays a key role in shaping the company as we grow, always with client well-being in mind. His 30+ years of leadership experience help align business growth with our mission of creating healthier homes for our clients. By strengthening our team and refining our processes, he ensures that the company can expand responsibly while keeping personalized care and trusted service at the heart of everything we do. With his guidance, The Purified Home is growing in ways that allow us to better serve every client, while broadening our impact in homes across the country.

Franca Davis

Creative Director

As the leader of our creative team, Franca is dedicated to expanding The Purified Home brand’s reach and offerings. With a background in executing large-scale retail marketing programs, she brings a keen eye for design and a passion for making things beautiful. She is a mastermind in creating the vibe of The Purified Home, utilizing her skills in marketing, branding, and communication to share the company’s message with the world.

Franca is committed to creating a healthy foundation for her own family through thoughtful choices around food, environment, products, and lifestyle, and has a passion for supporting others in creating healthier homes by aligning them with nature to optimize health. Under Franca’s creative genius, The Purified Home is poised for continued success in helping families create healthier, more natural living spaces.